The Compassion & Choices California Playbook

by Phil Galewitz, USA Today, 14 November 2015

Personal stories will continue to make the difference in getting lawmakers’ support, said Barbara Coombs Lee, the group’s president. “Individual stories are always what move people because they think ‘Oh, but for the grace of God, go I,’” Coombs Lee said. “We have been so fortunate to have the resources to take the charge Brittany gave us and use it to see new laws passed….It has been nothing short of a miracle.”

In addition to generating news coverage, the organization directed funds to California, too. In 2014 and 2015, it spent $150,000 on online advertising and other types of outreach, and $500,000 on focus groups, polling and other efforts to sway lawmakers and public opinion in the state, the group said.

Click here to read the full article.